Ben Kowalski
Local marketing for auto repair and tire shops
Ben Kowalski is a local marketing expert in Buffalo, NY, serving North Buffalo, Kenmore, Tonawanda, Cheektowaga, and Amherst and specializing in independent repair shops, tire shops, and quick service and maintenance.
- Campaigns
- 2
- Services
- 3
- Starting price
- $250
Work
2 campaigns · Buffalo, NY
71 free-check bookings before the first snow
96 swaps booked before the first real snow
Services
Starting prices. The final price depends on the scope you agree with Ben.
Seasonal reminder posts
Posts timed to Buffalo weather, so drivers come in before the rush.
- 8 posts a month for Facebook, Instagram and Google
- Forecast-timed posts before the first snow and the spring thaw
- Driver tips your techs check, in plain words
- A short monthly note on calls and bookings
- Small Meta ads set up and watched; you pay the ad budget directly
From $350 per month
First posts within a week
Shop-floor tip videos
Quick videos of your techs showing one thing drivers can check.
- One filming visit to the shop
- Four 20 to 40 second tip videos
- On-screen captions
- Vertical and square versions
From $275 one time
About a week after filming
Google profile and reviews tune-up
Help nearby drivers find you when they search after a breakdown.
- Hours, services and holiday hours checked
- Photos of your bays, team and waiting area
- A review request text for past customers
- One round of changes
From $250 one time
About one week
How I work
- Spend a morning at the counterI listen to what customers ask and what your techs keep seeing.
- Plan around the weatherA posting calendar tied to the forecast, not just the date.
- Create and approvePosts and clips in plain language, approved by you before they go out.
- Watch the phonesWe compare calls, bookings and Google actions month to month.
What I’ll need from you
- Your services and any offers, exactly as you want them shown
- A tech who can explain one thing on camera
- Photos of your shop, bays and team
- Access to your Google Business Profile
About Ben
I help Buffalo-area repair shops get drivers in before winter, not after the first breakdown.
I worked the counter at an independent repair shop in Kenmore for six years. Every November the phones lit up the morning after the first lake-effect storm with dead batteries, bald tires and tow requests, all at once. Now I help independent shops spread that work out: posts and short videos that remind drivers what to check and when to come in, in plain language. I write from what your techs actually see, and every price or offer comes from the shop, never from me.
Specializes in
- Independent repair shops
- Tire shops
- Quick service and maintenance
“Around Buffalo, car trouble arrives with the weather. The first lake-effect storm brings dead batteries and a rush for snow tires in the same week. Shops that remind people in October, when the forecast first mentions snow, get steady work instead of one impossible week. Plain advice drivers can check themselves builds the trust.”
Where Ben works
Meets clients in person around Buffalo.
- North Buffalo
- Kenmore
- Tonawanda
- Cheektowaga
- Amherst
Where Ben reaches customers
- Google Business Profile posts, photos and reviews
- Facebook pages and community groups
- Text reminders to past customers
- Window signs and counter cards
- Posts timed to the first snow in the forecast
Questions
Do you write prices into posts?
Only the prices and offers you give me. I never invent a deal.
Can you post when the forecast changes?
Yes. We prepare weather posts ahead of time, so they can go out the day the first snow shows up in the forecast.
Do you only work with repair shops?
Repair, tire and quick-service shops. Knowing the work is what keeps the advice accurate.
Tell Ben about your business
Share where you are and what you’d like more of. Ben usually replies within a day.
Availability updated Oct 12, 2026.