Turn one finished project into a week of content

Capture the essentials

Before you leave a finished project, take a wide shot, a few close-ups and a short walkthrough. Save the images together so the story is easy to find. Get the business’s permission before using its work, premises or people in a post.

• The finished space
• Details that show the craft
• A short process clip

Avoid identifiable customers, addresses and documents unless they have been approved for publication. A clear image of the work is usually enough to start.

Start with what you already have. Clear, useful content matters more than a perfect shoot.

Give each post a job

Use the reveal to introduce the transformation. Use a detail post to explain a choice: a cabinet finish, a patio material or how a room is used. Let a process clip show how the work came together.

Give each image a caption based on information the business has approved. Explain what the viewer is looking at and why that detail matters. If you do not know the material, timing or scope, ask before writing it as a fact.

Plan the sequence

1. Lead with the reveal.
2. Share one thoughtful detail.
3. Show the process.
4. Answer a common question.

The sequence can fit the business’s actual posting schedule. You do not need to promise a new post every day. Choose a useful next step, such as asking about a similar project, and check that the business can respond.

Before anything goes live, review the images and captions with the person responsible for the business. Keep the approved files together so a small correction does not turn into a search through several folders.