Scottsdale, AZ · Med spa · Local campaign
Building trust before a first injectables visit
Hannah Nguyen made social posts and ran Meta ads for Ocotillo Skin & Aesthetics, a med spa in Scottsdale, AZ (Sep 8 – Oct 24, 2025): 34 free consults booked by first-timers in six weeks.
- Client
- Ocotillo Skin & AestheticsMed spa
- Where
- Scottsdale, AZParadise Valley, Gainey Ranch, McCormick Ranch, and Arcadia
- When
- Sep 8 – Oct 24, 2025
- Services
- Social posts, Meta ads
Results
Sep 8 – Oct 24, 2025
- 11,900People reached by the ads and posts
- 438Clicks through to consult booking
- 34Free consult bookings from first-timers
- $312Meta ad spend, $9.18 per booking
- 57Questions sent by message and Stories
- 16First treatments booked after a consult
The brief
Ocotillo hired a nurse injector in August, and the owner wanted first-timers booking free consults with her before the winter season. Most people who ask about injectables at the front desk never book. They want to know who would do it and what could go wrong, and they don’t like asking. The limits: no before-and-after photos, no result promises, no product names in the ads, and the nurse and the medical director approve every word.
- Goal
- Help first-timers feel safe enough to book a consult, the step before any injectable.
- Who and where
- Women and men aged 30 to 55 in Scottsdale and Paradise Valley who have thought about injectables but never booked.
What the client gave me
The nurse’s license details and a few lines about her background, the questions the front desk hears every week, the two-page aftercare sheet clients take home, and phone photos of the consult room and the front desk.
What I made
Introduce the nurse first, answer the questions people feel awkward asking, explain aftercare plainly and end with a free consult. No before-and-after photos or result promises.
Meet your nurse injectorHer background was a paragraph of credentials. I moved the license and years to the caption and let the photo answer the first question: who will actually do this?Caption Trust comes before treatment. Introducing the nurse answers the first question people have: who will actually be doing this? Ask these before any injectableThree questions from the front desk list, asked in the open. The nurse answers them at every consult, so the post invites people to ask.Caption The questions people feel awkward asking, answered in the open. A spa that invites them looks more trustworthy than one that avoids them. After your appointmentCut the two-page aftercare sheet to three lines the nurse signed off on. The full sheet still goes home with every client.Caption Plain aftercare written with the nurse, so first-timers know what the next two weeks look like. No result promises and no before-and-after photos. Free consults, Tuesday to ThursdayFree consults moved to Tuesday through Thursday, when the nurse has time to talk. The subhead says what the consult is for: talking first.Caption One easy next step. A free consult is a small yes, and midweek is when the nurse has time to talk.
How it went out
Where it ran
- Ocotillo’s Instagram and Facebook page
- Instagram Stories with a question box
- Google Business Profile
- Email to facial clients
- Sep 8“Meet your nurse injector” on Instagram, Facebook and Google
- Sep 10Meta ads start with the nurse post, $8 a day
- Sep 15“Ask these before any injectable”, with a question box in Stories
- Sep 22Email to facial clients who had asked about injectables
- Sep 29Aftercare post, and the free consult post replaces the nurse post as the ad
- Oct 19Ads end, two weeks before seasonal clients start coming back
What happened
The question box did more than I expected. 57 people asked something, mostly about cost, bruising and how long it lasts, and the nurse answered every one by message within a day. 11 of them went on to book a consult. The email is what didn’t work: the list was two years old, a third of it bounced, and it brought 2 bookings. Of the 34 consults, 16 led to a first treatment, and nobody was asked to decide on the day, which was the owner’s rule.
What I’d do next
Write the ads without treatment names from the start. Clean the email list before using it again. Keep the question box going once a month, since those questions are the next posts. And film the nurse answering the three questions, so the next round has a short video.
More work by Hannah
44 weekday bookings in the two slowest months
Tell Hannah about your business
Share where you are and what you’d like more of. Hannah usually replies within a day.
Availability updated Oct 12, 2026.