Sofia Alvarez
Local marketing for salons and barbershops
Sofia Alvarez is a local marketing expert in San Antonio, TX, serving Alamo Heights, Southtown, Tobin Hill, Monte Vista, and Stone Oak and specializing in hair salons, barbershops, and color specialists.
- Campaigns
- 2
- Services
- 2
- Starting price
- $275
Work
2 campaigns · San Antonio, TX
64 midweek color bookings in September and October
52 Thursday evening bookings, and Friday walkouts down to 11
Services
Starting prices. The final price depends on the scope you agree with Sofia.
Slow-day booking posts
A month of posts aimed at the days and services you most want to fill.
- 10 posts for Instagram, Facebook and Google
- One local hook a month: photos, homecoming or holidays
- Captions in your stylists’ voice
- A short monthly note on bookings by weekday
- Small Meta ads set up and watched; you pay the ad budget directly
From $350 per month
First posts within a week
Chair-side short videos
Quick videos of real cuts and color, filmed in your shop’s light.
- One filming visit on a weekday
- Four 15 to 30 second videos
- On-screen captions
- Vertical versions for Reels and TikTok
From $275 one time
About a week after filming
How I work
- Read the bookWe look at your bookings together to find the slow days worth filling.
- Pick the reasonOne local reason to book this month, tied to the days you need.
- Shoot and writePhotos and clips of real work, with captions in your stylists’ voice.
- Check the calendarWe compare weekday bookings and walk-ins month to month.
What I’ll need from you
- Your booking link and the days you want to fill
- Permission from clients before their photos are used
- A stylist or barber who’s happy to be filmed
- Any offers you’re comfortable running
About Sofia
I help San Antonio salons and barbershops fill their slow days with clients from the neighborhood.
I ran the front desk and social media for a salon in Alamo Heights for four years, and I learned the calendar by heart: packed Saturdays, empty Tuesdays, and a rush before every holiday and family photo session. Now I plan and make posts for salons and barbershops that move bookings to the days that need them. I write captions in each stylist’s voice, photograph real work in the shop’s own light and keep every offer simple. Nothing posts until the owner says yes.
Specializes in
- Hair salons
- Barbershops
- Color specialists
“In San Antonio the calendar follows the community: fall family photos, quinceañeras, homecoming and Friday night football. Salons fill Saturdays without trying. The work is moving people to Tuesday and Wednesday, and the barbershop crowd to Thursday, with a reason that fits their week.”
Where Sofia works
Meets clients in person around San Antonio.
- Alamo Heights
- Southtown
- Tobin Hill
- Monte Vista
- Stone Oak
Where Sofia reaches customers
- Instagram posts, Reels and Stories
- Google Business Profile posts and reviews
- Neighborhood Facebook groups
- Booking-link reminders to past clients
- School and team sponsorships
Questions
Do you only work with salons?
Salons and barbershops. Knowing how chairs fill week to week is what makes the posts work.
Can you film in the shop?
Yes, on a quieter weekday, with clients who’ve agreed to be in the video.
Will you post for us?
We agree on that at the start. Many shops post from my files themselves, or I can schedule posts once you approve them.
Tell Sofia about your business
Share where you are and what you’d like more of. Sofia usually replies within a few hours.
Availability updated Oct 12, 2026.