Broken Arrow, OK · Roofing company · Local campaign
Storm-week roof checks in Broken Arrow
Darnell Brooks made social posts and ran Meta ads for Redbud Roofing Co., a roofing company in Broken Arrow, OK (Apr 28 – May 11, 2026): 47 inspection requests in two weeks.
- Client
- Redbud Roofing Co.Roofing company
- Where
- Broken Arrow, OKRose District, Forest Ridge, Battle Creek, and South Tulsa
- When
- Apr 28 – May 11, 2026
- Services
- Social posts, Meta ads
Results
Apr 28 – May 11, 2026
- 33,200People reached by the ads and posts
- 1,284Clicks through to the inspection form
- 47Inspection requests by form, call and text
- $420Meta ad spend, $8.94 per request
- 38Roofs inspected in the two weeks
- 9Roof replacements signed
The brief
A hailstorm crossed Broken Arrow and south Tulsa late on April 27. By morning, out-of-state crews were already parking in the neighborhoods, and Redbud’s phone was quiet. The owner wanted inspection requests from the streets in the storm’s path that first week, without sounding like one more storm chaser. The limits: a crew of four (about six inspections a day), a small ad budget, no discounts, and no promises about insurance.
- Goal
- Book roof inspections in the first week after a hail storm, before out-of-town crews reach every door.
- Who and where
- Homeowners in Broken Arrow and south Tulsa neighborhoods in the storm’s path, mostly in houses 15 to 30 years old.
What the client gave me
What I had on the first morning: a few photos from the crew’s phones, the flyer they’d been leaving on doors since 2019, their license and insurance details, and one rule from the owner: say “free inspection”, never “free roof”.
What I made
Four posts for the first week: a same-day free check, a damage guide homeowners can use from the driveway, a fair checklist for storm crews, and street-by-street posts while the crew worked.
Hail last night?Cropped the owner’s yard photo in tight on the hail and the shingle so it reads at phone size, and cut the offer to one line. “Local Tulsa crew” answers the question everyone had that morning.Caption Hail came through Broken Arrow and south Tulsa last night. If you’re not sure about your roof, we’ll come look today, free. We’re a local crew 20 minutes away, not a truck from out of state. Send us your street and we’ll give you a time. Spot hail damage from the groundTurned the crew’s three most common findings into checks a homeowner can do from the driveway, with no ladder and no scare words. This is the one people saved and shared.Caption You don’t need a ladder to check for hail damage. Look for dents in the gutters, granules piling up at the downspout and dings on the AC unit. Found one? Send us a photo and we’ll tell you if it’s worth an inspection. Before you sign with a storm crewWritten from the questions the owner kept hearing at the door. Every point is one Redbud passes, so the post makes the case without naming anyone.Caption Lots of new trucks in the neighborhood this week. Before you sign anything, ask for a local address you can visit and proof of insurance, and don’t hand over a big payment before work starts. Any good roofer, us included, passes all three. We’re on your street this weekUsed the crew’s street photo as the brief for a cleaner shot on the next job: the street view, the crew at work, the yard sign in frame. Posted only where the homeowner said yes.Caption We’re on your street today, with the homeowners’ okay. If you’ve been wondering about your own roof since the storm, walk over and ask the crew. We’ll take a look while we’re here.
How it went out
Where it ran
- Redbud’s Facebook page and Instagram
- Two Broken Arrow neighborhood groups
- Nextdoor
- Google Business Profile
- Apr 28, 7:10 a.m.“Hail last night?” on the Facebook page, Google and Nextdoor, then shared into two neighborhood groups
- Apr 28, eveningThe ground-level damage guide, in the same places
- Apr 29Meta ads start: “Hail last night?” and the damage guide, about $45 a day
- May 1The storm-crew checklist, as door-knockers reached the neighborhood
- May 4 – 11“We’re on your street this week” on each street with a job, with the homeowner’s okay
- May 7Ads paused: the inspection calendar was full through May 20
- May 11Review requests to every homeowner who had an inspection
What happened
Requests came fastest in the first 48 hours, mostly from the neighborhood groups, where people tagged their neighbors in the comments. The ads carried the rest of the week: 29 of the 47 requests came through them, and they reached 18,900 people. The damage guide was shared 140 times. The storm-crew checklist is the one that went wrong: a contractor complained in one group and the admin took it down, which was fair, since I hadn’t asked first. Of 38 inspections, 14 found damage worth an insurance claim, and 9 homeowners signed with Redbud.
What I’d do next
Get the storm-week posts approved before the season starts, so they go out by 7 a.m. instead of after a phone call. Start the ads that same morning, while attention is cheapest. Ask each group’s admin before posting anything that reads like a warning about other contractors. And add a ZIP code question to the form, so next spring we know which streets to work first.
More work by Darnell
23 inspection requests, 14 of them naming a neighbor
Tell Darnell about your business
Share where you are and what you’d like more of. Darnell usually replies within a few hours.
Availability updated Oct 12, 2026.