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Portland, OR · Kitchen and bath remodeler · Local campaign

Bungalow kitchen makeovers in Southeast Portland

Grace Kim made social posts and ran Meta ads for Larchwood Kitchen & Bath, a kitchen and bath remodeler in Portland, OR (Jan 19 – Mar 20, 2026): 37 design visit requests and 6 kitchens signed.

Client
Larchwood Kitchen & BathKitchen and bath remodeler
Where
Portland, ORSellwood, Hawthorne, Laurelhurst, and Richmond
When
Jan 19 – Mar 20, 2026
Services
Social posts, Meta ads

Results

Jan 19 – Mar 20, 2026

  • 26,800People reached by the ads and posts
  • 932Clicks through to design visit booking
  • 37Design visit requests
  • $486Meta ad spend, $13.14 per request
  • 29Design visits done by mid-March
  • 6Kitchens signed for spring and summer

The brief

Larchwood finished a kitchen in a 1924 Sellwood bungalow in December: the kind of narrow, closed-off kitchen half the houses on the east side still have. The owners wanted more of that work, designed in winter and built in spring, from people who love their old house and assume the kitchen can’t change without losing its character. The limits: no prices in posts, real photos only, the homeowners’ okay on every picture of their house, and a modest ad budget.

Goal
Book design visits from owners of older Southeast Portland homes who think their small kitchen can’t change.
Who and where
Homeowners aged 35 to 60 in 1910s to 1940s bungalows in Sellwood, Hawthorne and Laurelhurst.

What the client gave me

Before and after photos from the Sellwood job, the before taken on the owner’s phone at the first visit, photos of the original hutch they restored, and a list of what homeowners ask at design visits. The homeowners agreed to the photos as long as the house number never showed.

The Sellwood kitchen at the first design visit, from the dining-room doorway.
The Sellwood kitchen at the first design visit, from the dining-room doorway.
The original hutch before it was restored, with decades of paint on the hinges.
The original hutch before it was restored, with decades of paint on the hinges.

What I made

A real before-and-after, a post about keeping original details, practical storage ideas and a plain three-step outline, shared in neighborhood Facebook groups and Nextdoor.

  1. A 1920s bungalow kitchen, opened up
    A 1920s bungalow kitchen, opened upMatched the before and after from the same doorway, straightened and color-corrected, nothing else. The post names the neighborhood, never the street.Caption Most owners in Sellwood and Hawthorne assume an old, closed kitchen can’t change much. One honest before-and-after from the same doorway answers that.
  2. Keep the character. Lose the clutter.
    Keep the character. Lose the clutter.Built from the hutch photos. The worry I heard most was losing the house’s character, so the post shows the one thing they kept.Caption Owners of older homes worry a remodel will erase what they love about the house. Showing the original built-in, restored and kept, speaks to that directly.
  3. Small-kitchen storage that works
    Small-kitchen storage that worksThree ideas from the design-visit list, the ones homeowners asked about most. No offer on it, so neighborhood groups let it stay up.Caption Practical ideas homeowners save and bring to their design visit. Useful posts get shared in neighborhood groups; sales posts don’t.
  4. Your kitchen, start to finish
    Your kitchen, start to finishThe owners’ seven-step process cut to three, with the free design visit as step one and winter named, so people book now.Caption The unknown is what stops people. A plain three-step outline, with a free design visit as step one, makes it easy to start.

How it went out

Where it ran

  • Larchwood’s Instagram and Facebook page
  • Nextdoor in Sellwood, Hawthorne and Laurelhurst
  • Two neighborhood Facebook groups
  • Houzz and Google Business Profile
  1. Jan 19The before-and-after on Instagram, Facebook, Houzz and Google
  2. Jan 21Meta ad starts with the before-and-after
  3. Jan 28Storage post in two neighborhood groups and on Nextdoor
  4. Feb 9“Keep the character” on Instagram and Facebook
  5. Feb 23“Your kitchen, start to finish” as a second ad
  6. Mar 20Ads end, with design visits booked into April
Best ad: A 1920s bungalow kitchen, opened up

Meta ads

Audience
Adults 35 to 65 within 4 miles of Sellwood and Hawthorne, narrowed after week one to four ZIP codes (97202, 97214, 97215, 97232)
Budget
$500 planned, $486 spent
Dates
Jan 21 – Mar 20

The before-and-after was the best ad by far: people stopped because they knew that kitchen, they were standing in one. In the first week it also reached renters and people across the river, so I narrowed it to four ZIP codes. Clicks cost more after that ($0.61 against $0.44), but the requests got better. The process ad mostly reminded people who had already saved the storage post.

What happened

The storage post was the most saved post Larchwood has had, and homeowners brought it up at design visits. Nextdoor brought more requests than the ads did, often from people who had watched the Sellwood job from the street. “Keep the character” is the one that didn’t land, with the fewest clicks of the four: people don’t think about character until someone is standing in their kitchen talking about taking it out. Of 37 requests, 29 became design visits by mid-March and 6 signed, all in houses built between 1912 and 1938, most in Sellwood and Richmond.

What I’d do next

Start the first week of January, after a holiday season of cooking in a kitchen that doesn’t fit. Ask every homeowner for a before photo from the doorway at the first visit. Use the hutch post in the follow-up after a design visit, not as an ad. And keep Nextdoor first, ads second.

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Availability updated Oct 12, 2026.

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