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Raleigh, NC · Real estate agent · Local campaign

A relocation guide for out-of-state buyers

Tasha Coleman made social posts and ran Meta ads for Oak & Porch Realty, a real estate agent in Raleigh, NC (Jan 12 – Mar 6, 2026): 71 guide requests from buyers in other states.

Client
Oak & Porch RealtyReal estate agent
Where
Raleigh, NCOakwood, North Hills, Cary, and Wake Forest
When
Jan 12 – Mar 6, 2026
Services
Social posts, Meta ads

Results

Jan 12 – Mar 6, 2026

  • 38,500People reached by the ads and posts
  • 1,640Clicks through to the guide
  • 71Guide requests by message
  • $574Meta ad spend, $8.08 per request
  • 14Live video tours booked
  • 2Homes under contract by the end of April

The brief

Oak & Porch gets a steady stream of messages from people moving to the Triangle for jobs in Research Triangle Park, the hospitals and the universities, and most of them have already picked an agent they found months earlier. The agent wanted to be that agent: saved and messaged while buyers were still researching from New Jersey, New York or Chicago. The limits: Meta’s housing ad rules, no claims about schools or “safe” neighborhoods, and nothing she couldn’t back with her own experience.

Goal
Be the agent relocating buyers save and message while they research Raleigh from out of state.
Who and where
Buyers in other states moving to the Triangle for work, researching neighborhoods months before they visit.

What the client gave me

Her notes on her last ten relocation clients (where they came from, what they asked first and where they ended up), a few photos from her own Saturdays around Raleigh, and the live video tours she’d been doing over FaceTime, which only past clients knew she offered.

Her own photo from a Saturday morning at the State Farmers Market.
Her own photo from a Saturday morning at the State Farmers Market.
Her setup for a live video tour: a phone on a tripod in an empty living room.
Her setup for a live video tour: a phone on a tripod in an empty living room.

What I made

A four-part guide people save and share: where to start, neighborhoods by daily routine, a local Saturday, and live video tours.

  1. Moving to Raleigh? Start here.
    Moving to Raleigh? Start here.Her notes showed every relocating buyer asked the same three things first: the commute, somewhere to walk to and what a weekend looks like. Part 1 promises answers.Caption Part 1 of a relocation series. Buyers moving for jobs in the Triangle research for months before they visit, and they save posts that help.
  2. Pick a neighborhood by your weekday
    Pick a neighborhood by your weekdayGrouped four areas by the weekday buyers said they wanted: walk downtown, a bigger yard, a short drive to RTP. No prices, no rankings.Caption Out-of-town buyers don’t know neighborhood names yet, but they know how they want a weekday to feel. This sorts the area that way.
  3. A Saturday in Raleigh
    A Saturday in RaleighBuilt from her own Saturday photos: the farmers market first, then the greenway. It’s the post people forwarded to a partner.Caption Shows the life buyers are moving for. Posts like this get shared with friends who are thinking about moving too.
  4. Tour from where you are
    Tour from where you areHer FaceTime tours, given a name and a booking link. She’d offered them for years; almost nobody outside her past clients knew.Caption The series ends with the service out-of-state buyers need most. A video tour turns a saved post into a conversation.

How it went out

Where it ran

  • The agent’s Instagram and Facebook page
  • Two groups for people moving to the Triangle
  • Google Business Profile
  • The full guide, sent by message
  1. Jan 12Part 1, “Moving to Raleigh? Start here,” on Instagram and Facebook
  2. Jan 14Meta ads start with Part 1, about $11 a day
  3. Jan 26Part 2, neighborhoods by weekday, also shared in two relocation groups
  4. Feb 9Part 3, a Saturday in Raleigh
  5. Feb 23Part 4, live video tours, as a second ad
  6. Mar 6Ads end; the four parts pinned together on Instagram
Best ad: Moving to Raleigh? Start here.

Meta ads

Audience
Housing ad category: adults in the New York, northern New Jersey and Chicago metro areas, with no age or interest targeting
Budget
$600 planned, $574 spent
Dates
Jan 14 – Mar 6

Wide audiences with no interest targeting, so the headline had to find the movers: only people moving to Raleigh stop for “Moving to Raleigh?”. Part 1 got cheap clicks ($0.33) and lots of saves. The video tour ad got fewer clicks but brought 9 of the 14 tour bookings. The New York ad set reached the most people and brought the fewest requests.

What happened

Saves came before messages. Part 2 was saved 380 times before anyone asked for the full guide, and requests picked up after Part 3, the Saturday post. Over eight weeks 71 people asked for the guide by message, mostly from New Jersey and the Chicago suburbs, and the agent answered each one herself. What didn’t work: New York. The few New Yorkers who wrote were mostly asking about Durham, which she doesn’t cover. By the end of April, 14 people had taken a video tour, 4 had signed on with the agent, and 2 were under contract, one in Oakwood and one in Wake Forest.

What I’d do next

Drop New York and add the Washington area, where three requests came from anyway. Turn Part 2 into four short neighborhood videos. Share the guide as one pinned Instagram guide instead of a file, so it’s easy to pass to a partner. And start in November, since most of these buyers move in spring.

More work by Tasha

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Availability updated Oct 12, 2026.

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